About Me

Hello there, I’m Melissa!

Known as The Purpose Profitess, Dr. Melissa, Ed.D., MAC, is a counselor/therapist turned Success coach. As the CEO of a thriving behavioral health agency serving individuals with a wide variety of mental and emotional challenges in multiple locations throughout Virginia, Melissa is passionate about helping people navigate through some of life’s most difficult and challenging circumstances in order to emerge and become who they are destined and purposed to be. As an empowerment coach, Melissa works with women (and a few forward-thinking men) at every stage of life.

Melissa’s extensive 25+ year clinical background has established her as a thought leader in helping women find their voice, set and achieve goals, develop confidence, and develop solution-centered plans in order to unlock the next chapters of their lives in fulfilling ways that bring happiness, increased self-esteem, and insight into how life can be lived to the fullest.

After experiencing a traumatic transition in her own life after a 31 year marriage, she understands the mindset of women who find themselves grappling with a new normal, a new identity, and trying to determine if its possible to attain the hopes and dreams that they silently locked away in order to meet the demands and expectations of others.

My Story

My story reads like the words of a well-known Charles Dickens novel… “it was the best of times; it was the worst of times”. In other words, I have experienced the highest of highs and the lowest of lows. I have never defined my life by any of my accomplishments. Rather, my life can be best understood by my resilience in the face of the unbearable lows.

I have been truly blessed to experience some pretty spectacular highs— mother to four of the most incredible human beings on the planet, a 25-year career doing the work I love, CEO of 2 successful businesses and a 30-year marriage to my college sweetheart, which by the way leads us into the whole highest of the highs and lowest of the lows conundrum.

For the first time in 30 years, I found myself having to reclassify one of my highest highs (30 years of marriage to my college sweetheart) to the very lowest of lows. If you have ever found yourself clinging to the torn, frayed pages of your Plan A when you never dreamed you would need a Plan B—then you can understand my predicament.

Dr. Melissa Alexander

The crafting of my Plan B proved to be some of the most difficult and painful work I have done. Life is all about obstacles—but in those obstacles lie our greatest opportunities for growth and victory. So, I picked up the fragments of what I used to call my life and started the daunting work of piecing myself and my children back together. I had NO hopes that my life could be better— I was simply praying that it could be bearable. But God had another plan!

As I found myself buried and crushed beneath the pain of rejection, betrayal, and embarrassment of what became the horrible breakup and breakdown for my family; the seeds of resilience, optimism, and greatness that had been pushed down and smothered for 3 decades began to sprout…and then grow… and then blossom…and now has FINALLY emerged!!

Today, I am empowered and have evolved and emerged into the woman that I was destined to become. I turned my pain into purpose, rejection into redirection and betrayal into breakthrough. I am inspired to help other women who have given up on themselves and their dreams to reclaim their personal power, unlock their potential, pursue their purpose, and the live the incredible abundant lives that they were created to live…happy, fulfilled, and RICH!!!

My Values

Were committed to providing high quality personal and professional success coaching to enable any client to reach a better and more fulfilled level of life.

  • To develop a positive process, tailor-made to suit the agenda and the specific needs of each individual client or organization.
  • To follow a comprehensive, holistic process addressing the needs of the whole person
  • To establish an interactive relationship between coach and client, based on the full commitment of both parties
  • To encourage and motivate clients to achieve their true potential and bring positive change through the setting and achieving of self-defined goals
  • To operate on the belief that all clients are creative and resourceful with the ability and the potential to express and define their own solutions
  • To establish a partnership which challenges clients to recognize and build on their strengths, explore their current reality and make positive changes to improve their lives.
  • To be a catalyst in helping every client to develop a fresh perspective on each situation they are facing; while supporting them to explore a range of options
  • To maintain the highest level of integrity and unbiased opinion on every client, regardless of their gender, ethnic, social or religious background.